Radio Starter Package
Push Button’s Radio Starter Package gives you everything you need to create a solid foundation for a unique audio brand. We develop custom radio ads (including an audio logo and 7 commercials) and every client benefits from a brand discovery/creative brief session with our team. We ask in-depth questions about your industry, your demographic, and your history, then we weave that into the brand sound we build for you. With the Radio Starter package, you also get a media buy consultation with one of our specialists who can give you advice on where your advertising dollars might be most effective.
Radio Starter Package Incudes:
- Three original 60 second productions
- Three 30 second edits of the productions
- One 15 second edit of the productions
- An audio logo
- A media buying consultation with one of our specialists
- A brand discovery / creative brief session
Radio Starter Package Case Study
HuHot Mongolian Grill
Dilemma: HuHot, a national chain of hibachi restaurants was rebranding and looking to unify all their advertising elements. Part of this included the development of music that would suit their brand which is fun and irreverent. In addition to that, they wanted Push Button to create an audio library of sounds they could consistently use in their ads. Finally, they wanted a series of branded radio commercials that tied all the elements together.
Solution: There’s so much cool stuff about HuHot so we knew we had to knock this project out of the park. We started by looking at the brand music. Our goal was to create music using kitchen utensils, sizzling water, salt shakers, etc. as percussion elements. Then we began working on the beat. Something lively and interesting – foreign sounding, but not unfamiliar. Once we composed music, we drew upon similar elements to develop the sound library that included hundreds of elements of sound. Finally, we developed radio scripts that incorporated all the key elements. Consistent writing, voices, and production styles created a sound that is uniquely “HuHot!”
Client Testimonial: Push Button Productions always provides the highest quality production, as well as customer service. Their timeliness is unsurpassed! At HuHot Mongolian Grill, we typically have tight timelines and Push Button does everything they can to get the job done efficiently and cost-effectively. They’re a pleasure to work with!
-Stephanie Krause, Marketing Director – HuHot Mongolian Grill