Radio Ad Process
Step 1: The Creative Brief
We hold a creative briefing with our team and yours so we can ask questions, talk about your brand, demographics, calls to action, etc.
Step 2: Script Writing
Our script writers put together several samples for you to choose from. We write each script with different target demographics, and creative delivery styles in mind. We also typically over-script, so you will receive more scripts than you requested. This ensures client satisfaction.
Step 3: Casting
We cast using Push Button’s high-caliber voice talent roster. You will receive several demos to choose from and can pick anyone from our talent pool.
Step 4: Production
Now that the script and talent are approved, we record the final voice-overs and produce the commercial with full sound effects and music. The commercials are then sent to you for approval.
Step 5: Final Approvals and Edits
Once the final commercial is approved, we create any additional length versions you have requested and deliver in the desired format.