Creating a radio ad that cuts through the clutter and gets noticed is both a science and an art. There isn’t one specific way to get it done. There are, however, common elements that create the perfect balance for an ad that sticks. Writers who have years of experience and know how to script effectively, professional actors with flexible voices, and producers who go the extra mile to get the ad just right, are all key. Combine this with our ability to create a streamlined audio brand across multiple mediums and you’ll begin to see the real Push Button difference – an ad that stands apart and is, above all, effective. Push Button’s radio spots have been recognized internationally by the industry’s best. Our ads focus a listener’s attention right where you want it and the production makes it pop. It’s why Google hand-selected us to be among the first audio partners on their Ad Marketplace.
Custom Productions Include:
- A creative brief session
- Concept and script development
- Talent casting and coordinating
- Up to 3 voice talents
- Music and sound effects licensing
- Studio time, and post-production work
- Production delivery to you or stations in desired formats
Dilemma: Tandy Leather is a seriously unique place. With hundreds of locations across the country, they specialize in providing novice and professional leatherworkers with the tools they need to make custom leather-crafts. What they were missing, however, was radio spots that drove traffic to their stores and also showed off their personality.
Solution: With a slew of information about the leather-crafting process and the permission to get a little wild with the creative, we set out to give Tandy a fresh sound that stood out. In this spot we started off, oddly enough, with a grandma. She mirrors some off the characteristics you’d find in most grandmothers – but this one is exploring her wild side. With great casting and production, we drove home the point that leather-crafting can be a fun way to spice things up!