Brand Builder Package
Push Button’s Brand Builder Package is our top-of-the-line, fully customized package. This option not only gives you original Push Button radio productions, but you also get fully branded custom music, an on-hold recording, an audio logo, and a ringtone, among other productions! We start with our brand discovery/creative brief session and ask in-depth questions about your industry, your demographic, and your history, then we weave that into the brand sound we build for you. You also get a media buy consultation with one of our specialists who can give you advice on where your advertising dollars might be most effective. This package is ideal for advertisers who want to have the ultimate flexibility to promote their brand across multiple media platforms.
Brand Builder Package Includes:
- A Premium Original Production jingle with market-exclusive license or worldwide buyout
- Three original 60 second radio productions
- Three 30 second edits of the original productions
- One 15 second edit of one of the original productions
- A 30 second voice over for web usage
- A custom audio logo
- A ringtone version of the jingle
- Up to 5 minutes of recorded audio for on-hold (single voice)
- Media buy consultation
- Brand discovery / needs analysis
Brand Builder Case Study: Evergreen Lawn and Pest Control
Dilemma: Evergreen Lawn and Pest Control wanted to unify their advertising with a strong focus on audio branding. This included radio spots, audio for television, and on-hold messaging. They needed something memorable that would allow them to stand out amongst a sea of competitors in the Central Florida marketplace all clamoring for their share of the lawn and pest control pie. Evergreen Lawn and Pest Control also needed a new slogan to tie all of their elements together.
Solution: Nothing makes a brand stand out, or elevates a brand image, quite like a well produced jingle. Push Button wrote an original brand music composition that was exciting and different. Additionally, we came up with the idea of Tommy T. Turtle as a brand mascot to appear in some of the spots, plus the slogan ‘come home to the best’. This slogan paints the picture of coming home to a lawn that is not only beautiful and green, but also pest free. We created multiple 60, 30, and 15 second radio spots for Evergreen with quirky characters and unique situations. Additionally, the custom on-hold messaging written and produced by Push Button ensures brand consistency utilizing the voice of Tommy T and Evergreen’s custom brand music.