A website should never be a stagnant brochure or a plain snapshot of your company. It’s important to use as many of the senses as possible to engage consumers on multiple levels. Incorporating web audio is easy to do and is one of the best ways to set you apart from others in your product channel. Consider the impact having a custom audio logo on your site or a podcast series that can offer additional support to your client base. Custom music pieces, downloadable custom ringtones, even custom foreign language audio for international clients can be the difference between getting noticed or being just another face in a crowd.