Brand music, unlike a jingle, is usually a longer composition that is more like a song you might hear on the radio. It conveys the brand’s energy in a long form music piece. Typically the brand music will tie together all elements of advertising for a brand whether it’s a corporate video, conference or sales presentation, online video, advertisement, etc. While there is a repetitive rhyme scheme that reinforces the brands image, it’s not as hypnotic as many of the jingles you are familiar with.
Push Button’s process to create brand music is a little more in-depth than what you may be used to. The key to a successful composition is learning the nuances of the brand and identifying the right “feeling” for it. We take time to explore different avenues for creativity and ultimately develop a piece that speaks for the brand.