The late 70s were a strange time. Polyester leisure suits, men with perms, and in a modern American home in Northern Illinois, something special was about to happen to Don and Mary Ruhff: the birth of their daughter, April.
Or so they thought.
It wasn’t until the drive to the hospital that Mary asked Don, “What if it’s a boy?” “We’ll name him Jon” said Don with confidence that such an event would not occur.
“It’s a giant head with legs!” the doctor proclaimed. “It’s also a boy”.
In his formative years, Jon learned to make a quick buck. He had the coolest pencil sharpener in all of first grade and would charge kids 65 cents to sharpen their pencils.
With that he got his first glimpse of the business world and like a shark who tasted blood, he was hungry for more.
At the age of 8, he sold stationary door-to-door and upon returning to his loyal customers, enthusiastically charged 2 dollars for a magic show. Quickly discovering the art of the up-sell, this kid was no amateur act.