Radio is still king

Posted on: February 28, 2010

We all expected it. Even Push Button encouraged it with all the money we spend on it. But in the end, the opposite occurred, and it's kinda cool. Radio out-sold the internet this year in regards to advertising, albeit by a marginal amount. Although we have our budget tied in both, we really thought that the internet for sure would have won that battle considering the way companies are spending entire salaries on Adwords. But radio is still king. And judging by the increase in demand for jingles from Push Button in the past month, radio may be the king next year as well.

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"I love working with the pushbutton crew. Their creative is fresh and attention getting. So many creative people cop an attitude if you ask for a change in the original copy, regardless of the reason - not these guys - they are truly client oriented and very good at what they do!"

- Robert Hart, Marketing Director Sunstate Federal Credit Union

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