Radio is still king

Posted on: February 29, 2008

We all expected it. Even Push Button encouraged it with all the money we spend on it. But in the end, the opposite occurred, and it's kinda cool. Radio out-sold the internet this year in regards to advertising, albeit by a marginal amount. Although we have our budget tied in both, we really thought that the internet for sure would have won that battle considering the way companies are spending entire salaries on Adwords. But radio is still king. And judging by the increase in demand for jingles from Push Button in the past month, radio may be the king next year as well.

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"Yeosh and Jon always surprise us when they bring in a new commercial. They listen to all of our ideas and find a way to creatively incorporate everything we want. When we asked for character voices they got us exactly that and even produced a rap that had the whole city singing along. The commercials they made for us won a bunch of awards and, more importantly, really got our business noticed. "

- Patrick, Manager : Modern Age Tobacco and Gifts

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