Don't Let your Biz go Flat

Don't Let your Biz go Flat

Posted on: May 15, 2007

There's few things in life I enjoy more than a fresh fountain soda. You can argue all you want, but when the icy, fizzy blast hits your mouth, you know there's not a whole lot missing in your life. Soda in a can or bottle can hold you over, but you know that feeling when you want something so bad that only the EXACT thing will satisfy you? THAT is what you want your customers to feel.

It's too bad that there are only a handful of products in the world that can create that effect on people based solely on how great it is (see also McDonald's French Fries). If you're one of those lucky business owners with a product like that, then you won't have to work as hard for your product to be memorable. But if you've been handed lemons (which as we all know isn't a bad thing), you're gonna need some sugar-coating before you can make lemonade.

It's not about lying, cheating and stealing, but you do have to recognize that a product needs to be on a consumer's radar before they can make a conscious decision on whether or not they want it. Considering some estimates place the number of ads we are exposed to on an average day somewhere in the neighborhood of 600 to 3000, it seems impossible to find a way to make yours more memorable than the next one. The good thing about most advertising is that it appears to be (and is) arbitrary.

Take a few minutes to think about what you're trying to accomplish in your ad and you'll be way ahead of the game already. Actually take the time to develop some sort of a marketing plan and execute it and you're lightyears ahead. Just remember that in your advertising you want to be more like a fountain soda. Short, sugary and leave them wanting more.