Our Favorite Ad of the Month

Our Favorite Ad of the Month

Posted on: April 22, 2007

The Crowne Plaza Hotel wants you to have your next business meeting in one of their meeting rooms, so they made an ad for it. It starts off with the meeting chair offering a witty observation of how the Bible has 10 rules and Golf has 600. The actors then make their comments and it's pure genius. The actors are all amazing and there's such a nice chemistry between all of them. This brings me to my next point: Actor Chemistry.

A lot of times, in spots, the actors are doing just that, acting. There's no real chemistry and you can tell that one voice over artist is in New Orleans and the other is recording in New York! How to fix this? Have them create a dialogue, or just talk about what the weather is like in New York at that moment. A simple conversation prior to recording can do wonders for the chemistry and realism. Once a certain chemistry is created, the spot will sound that much better.

We're not sure if this ad was scripted or if the actors were simply improvising, but it's pure genius and we can't wait for the next Push Button meeting to occur at Crowne Plaza's meeting room!