Premium Original Production (POP)
So it’s Original Music You Want…
… you’ve come to the right place! Push Button’s Premium Original Productions are world class! Brands all over the globe trust us to give their messaging the right sound. We work together with you to develop the right sound, but we can’t give too many details until we know a little something about what you want. Listen to the samples below and fill out the contact form so we can get in touch with you and send you our pricing and process information lickety-split!
Original Music Case Studies
Dilemma: Budget Blinds is a nationally franchised chain of custom window treatment providers that excels at delivering top quality products directly to your home. Their agency, Hot Dish Advertising, came to us looking for a modern and fun jingle that displayed the brand’s core values of quality, service, and efficiency. Above all, they wanted a modern sound that was memorable and made it almost impossible to forget their phone number.
Solution: Armed with all their criteria, the Push Button team went off to work! We began by identifying several creative options, and narrowing our focus to a slightly quirky, indie-pop sound. We developed a custom music track and incorporated a unique audio signature throughout the piece that we highlighted at the end. From there we worked with the creative team at Hot Dish to develop the winning hook and melody and met all of the requirements on the lyrical content. Finally, one of our singers put the perfect sparkle on the piece! Have a listen and try not to sing along!
Dilemma: The team at Grease Monkey knows how to keep your car running like a dream, and when they wanted a brand jingle that reflected their fun personalities, they knew just who to call! Grease Monkey was looking for something unique to stand out on the radio. More importantly, they wanted to feature their great techs so everyone would know how qualified they are to get the job done right.
Solution: We began by looking at several music genres with the Grease Monkey team, and settled on a 50’s throwback sound. Poodle skirts, slicked back hair, and a touch of attitude is just what the doctor ordered. We composed an original track that featured an aggressive drum and piano and added really unique elements to give it that 1950’s glow. The lyrics all reflect the great interaction consumers can expect with the Grease Monkey techs and how happy they’ll be after a visit. Finally, a peppy vocal with tons of harmonies and backups completed this funky piece. We think you’ll love it as much as we do!
Dilemma: A home improvement service provider based in Tennessee was looking to re-brand with custom music and sing. In business since 1977, Hullco is a pillar of the community and they needed their brand music to convey trust, promise, and excitement. Also, the term ‘Hey Buddy’ has been used in Hullco’s advertisements since its inception and they asked us to work it into their piece without forcing it.
Solution: The creative team at Push Button ultimately decided that a subdued, modern country piece would work the best for Hullco. Using acoustic guitar and drums as the main, overriding instruments, we also decided to take the bass for a walk at the :07 mark. Push Button composed a mid tempo track which we knew would blend well with the lyrics we had in mind. We came up with ‘Making life a little better, come home to Hullco’ as the main hook because in the end, that’s what Hullco offers. Additionally, we created a unique audio logo at the end of the piece with a simple acoustic guitar lick. This piece was, and still is one of our favorites! Enjoy!
HuHot Mongolian Grill
Dilemma: HuHot, a national chain of hibachi restaurants was rebranding and looking to unify all their advertising elements. Part of this included the development of music that would suit their brand which is fun and irreverent. In addition to that, they wanted Push Button to create an audio library of sounds they could consistently use in their ads. Finally, they wanted a brand voice. But this wouldn’t be just any voice… they wanted Genghis Kahn – who regularly appears in their advertising and even in their logo.
Solution: There’s too much cool stuff about HuHot so we knew we had to knock this project out of the park. We started by looking at the brand music. Our goal was to create music using kitchen utensils, sizzling water, salt shakers, etc. as percussion elements. Then we began working on the beat. Something lively and interesting – foreign sounding, but not unfamiliar. Once music was composed we drew upon similar elements to develop the sound library that included hundreds of elements of sound. Finally, a nationwide casting call was done using our exclusive system. Once we heard the voice, we knew it was him. Once in the studio he got him to get the perfect balance of aggression, but still fun and not at all scary. It was pure sound perfection.