Don’t let the “Jr.” fool you…
…this package has the same bite as its full-sized counterpart. This package features a license-free composition, custom lyrics and melody, and you have the ability to choose your own vocalist. At the end, you get a full edit package of a highly polished productions at a reduced price. It’s ideal for the first-time audio brander!
Jr. Jingle Case Study
Dilemma: Subway was looking for a way to promote their new meals of the day into a short and memorable jingle (under 15 seconds). They wanted to infuse the piece with elements of the classic “Happy Days” theme but also give it a modern twist. Adding to the time crunch was the need to incorporate their name, price point, and slogan into the production while also making it easy to modify price points in the future.
Solution: A good throwback jingle is always a lot of fun! In collaboration with Benedict Advertising, we started by analyzing elements of the classic Happy Days piece and identifying ways we could bring it to a more modern place. We chose to mix it with a punk-rock style to give it the flair that Subway’s jingles are familiar for. From there we tweaked the lyrics and melody to fit and before we knew it, we stumbled upon just the perfect blend while still incorporating all of the essential elements they required.