Jingle About Jingles: 'Your Product Here'

Case Studies

Subway

Dilemma: Subway was looking for a way to promote their new meals of the day into a short and memorable jingle (under 15 seconds). They wanted to infuse the piece with elements of the classic “Happy Days” theme but also give it a modern twist. Adding to the time crunch was the need to incorporate their name, price point, and slogan into the production while also making it easy to modify price points in the future.

Solution: A good throwback jingle is always a lot of fun! In collaboration with Benedict Advertising, we started by analyzing elements of the classic Happy Days piece and identifying ways we could bring it to a more modern place. We chose to mix it with a punk-rock style to give it the flair that Subway’s jingles are familiar for. From there we tweaked the lyrics and melody to fit and before we knew it, we stumbled upon just the perfect blend while still incorporating all of the essential elements they required.

Budget Blinds

Dilemma: Budget Blinds is a nationally franchised chain of custom window treatment providers that excels at delivering top quality products directly to your home. Their agency, Hot Dish Advertising, came to us looking for a modern and fun jingle that displayed the brand's core values of quality, service, and efficiency. Above all, they wanted a modern sound that was memorable and made it almost impossible to forget their phone number.

Solution: Armed with all their criteria, the Push Button team went off to work! We began by identifying several creative options, and narrowing our focus to a slightly quirky, indie-pop sound. We developed a custom music track and incorporated a unique audio signature throughout the piece that we highlighted at the end. From there we worked with the creative team at Hot Dish to develop the winning hook and melody and met all of the requirements on the lyrical content. Finally, one of our singers put the perfect sparkle on the piece! Have a listen and try not to sing along!

HuHot Mongolian Grill

Dilemma: HuHot, a national chain of hibachi restaurants was rebranding and looking to unify all their advertising elements. Part of this included the development of music that would suit their brand which is fun and irreverent. In addition to that, they wanted Push Button to create an audio library of sounds they could consistently use in their ads. Finally, they wanted a brand voice. But this wouldn’t be just any voice… they wanted Genghis Kahn – who regularly appears in their advertising.

Solution: There’s too much cool stuff about HuHot so we knew we had to knock this project out of the park. We started by looking at the brand music. Our goal was to create music using kitchen utensils, sizzling water, salt shakers, etc. as percussion elements. Then we began working on the beat. Something lively and interesting - Foreign sounding, but not unfamiliar. Once music was composed we drew upon similar elements to develop the sound library that included hundreds of elements of sound. Finally, a nationwide casting call was done using our exclusive system. Once we heard the voice, we knew it was him. Once in the studio he got him to get the perfect balance of aggression, but still fun and not at all scary. It was pure sound perfection.

Automotive Dealers

Dilemma: Car dealers and automotive agencies approach us all the time to help them create unique audio branding for them. Many of them are looking for similar things: music production that sounds like it’s from this century, singers that have powerful voices and unique styles, and creative radio production that can get them noticed.

Solution: Automotive advertisers come back to us time and time again because we have exactly what they’re looking for. Our creative team can strike the perfect balance between an ad that gets noticed and one that is effective. Our music producers and singers have years of experience, but still have a sound that is relevant and not at all stale.

Or, you can call us toll-free at: 888-494-PUSH (7874)

Why are jingles so amazing? Click here to find out!

Is Radio Really Effective?

According to Arbitron, radio reaches 241 million people in the US each week. That's 93% of the population twelve and older. Obviously, you don't want to reach all those people. But, by choosing the right radio stations, and the right days and times to advertise, you can really pinpoint your target market. (continue reading...)

The Truth About Audio Branding

Every business wants it, but few know how to get it. I'm talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific brand to mind. (continue reading...)

Branding -- Not just for cows anymore

What truly sets you apart from your competition? Do you even know the answer? Most business owners and managers don't, and the truth is that it's what can make or break your business. We've all heard the saying "perception is... (continue reading...)

Success Stories:

Questions?   |   Get a Quote!