Step 1: The Creative Brief
We hold a creative briefing with our team and yours so we can ask questions, talk about your brand, demographics, calls to action, etc.
Step 2: The Music Search
Nothing gets the brain jogging like hearing some samples. We search for music based on the initial call with you and deliver around ten samples. Everyone naturally has a different opinion about the direction that the music will go in. The hardest part about getting the right sound is making sure we all come to an agreement on what the end product might sound like.
Step 3: Music Creation
Using the information we gathered in the first two steps, we begin to create the brand music/jingle. You can have as much (or as little) creative control in the process as you’d like. We use real instruments to record music (no midi in our studios!) and there are multiple approvals in this step to ensure the outcome is exactly what you want.
Step 4: Lyric and Melody Composition
Push Button’s lyric and melody writers develop some ideas using information gathered on the creative brief call. Those are presented to you and worked on until approved. A demo singer is then used to place vocals on the piece and get approval to move into the final stages.
Step 5: Vocalist Casting and Final Recording
Demos are sent to you and your team to review and select the final vocalist for their piece. Once you have selected the singer, we record the final vocal tracks and mix all the elements together so you can approve it.
Step 6: The Finishing Touches
Once the final demo is approved with the vocalist, we complete the process by creating various 60, 30, and 15 second versions of the production. Final sweetening is done and the production is ready to be put on the air!