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A Question from a Thoughtful Admirer

Posted on: July 16, 2010

Dear Push Button, What is it that makes a radio ad successful? How can I develop content that makes people recognize and remember MY radio ads? Please help...I lay awake at night with worry that my advertising messages aren't being... (continue reading...)

Focused, yet sensitive. Firm, yet encouraging.

Posted on: April 26, 2010

You'd think we're dealing with picking out fruits. But this is the process we undergo with voice talents daily. When dealing with them, you have to know what you want, how to get it, and how to do it without... (continue reading...)

Don’t let bad situations go to waste.

Posted on: February 15, 2010

Developing the newest attention-grabbing campaign for your business doesn’t have to be as daunting of a task as it seems. Ever make a fool of yourself in front of someone you were trying to impress? Become humiliated in front of... (continue reading...)

A letter from an inquiring admirer:

Posted on: January 28, 2010

Dear Yeosh and Jon, What’s the deal with this “100% Suck Free Money Back Guarantee”? I have never really dealt with advertising before (continue reading...)

7 to 9 Times More Money

Posted on: December 15, 2009

On a recent flight to visit some family I picked up the courtesy copy of the in-flight magazine, which was nestled neatly beside my air-sickness pouch and the emergency procedure pamphlet. Since SOMEONE had borrowed my iPod charger and I... (continue reading...)

It's All in the Way You Say It

Posted on: December 1, 2009

We recently had a client who was concerned about a big chain moving into town and the effect it would have on their business. Mom and Pop shops can’t compete with big corporate stores on price, but there are two... (continue reading...)

Don't Let your Biz go Flat

Posted on: November 17, 2009

There's few things in life we enjoy more than a fresh fountain soda. You can argue all you want, but when the icy, fizzy blast hits your mouth, you know there's not a whole lot missing in your life. Soda... (continue reading...)

Gainesville Advertising Federation Awards

Posted on: February 21, 2008

While Jon and Yeosh are usually the one’s to inform you about our happenings on this blog, intern Kyle thought he should share his recent experience. Being based in Gainesville, Florida has its perks. Year round seventy degree weather, the... (continue reading...)

Customer Service isn't dead

Posted on: February 19, 2008

No matter what my crazy uncle Wally says, customer service isn't dead...yet. At the cell phone store yesterday, we were waited on hand and foot and this particluar customer service rep went out of his way to try and save... (continue reading...)

We are now Live!

Posted on: May 4, 2007

We are live and ready to serve you! We've re-launched this site and hope it's easier for you to find exactly what you're looking for. Check out our services section to see everything we can offer your business. From jingles... (continue reading...)

Our Favorite Ad of the Month

Posted on: April 22, 2007

The Crowne Plaza Hotel wants you to have your next business meeting in one of their meeting rooms, so they made an ad for it. It starts off with the meeting chair offering a witty observation of how the Bible... (continue reading...)


Recent Articles


Branding -- Not just for cows anymore

Posted on: April 6, 2010

What truly sets you apart from your competition? Do you even know the answer? Most business owners and managers don't, and the truth is that it's what can make or break your business. We've all heard the saying "perception is... (continue reading...)

The Truth About Jingles

Posted on: January 3, 2010

Every business wants it, but few know how to get it. I'm talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific business to... (continue reading...)


Newsletter Archive


July 2007


June 2007


May 2007

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"Two superheroes decided to come out in the open and save the whole world from ear drum destruction. Yeosh Bendayan and Jon Ruhff of Push Button Productions saved many advertisers, radio stations and truck drivers. These guys took a bold step and changed the face of radio commercial production. Their team has already produced award winning ads that spell quality and even affordability commercials that sound and taste so good you'll want to have the rest! "

- Ms. Jhenyl P. Compana Radio Jingles www.radiojingles.co.nr