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Selecting the Right Voice Talent: You might think we are picking out vegetables but in reality this is the process we undergo with voice talents daily. When dealing with them, you have to know what you want, how to get it, and how to do it without sending them over the deep end. (continue reading...)

Don’t let bad situations go to waste.: Developing the newest attention-grabbing campaign for your business doesn’t have to be as daunting of a task as it seems. Ever make a fool of yourself in front of someone you were trying to impress? Become humiliated in front of a large crowd? If not, you’re probably the only one. (continue reading...)

A Question from a Thoughtful Admirer: Dear Push Button Productions, What is it that makes a radio ad successful? How can I develop content that makes people recognize and remember MY radio ads? Please help...I lay awake at night with worry that my advertising messages aren't being received! (continue reading...)

7 to 9 Times More Money: On a recent flight to visit some family I picked up the courtesy copy of the in-flight magazine, which was nestled neatly beside my air-sickness pouch and the emergency procedure pamphlet. Since SOMEONE had borrowed my iPod charger and I... (continue reading...)

It's All in the Way You Say It: We recently had a client who was concerned about a big chain moving into town and the effect it would have on their business. Mom and Pop shops can’t compete with big corporate stores on price, but there are two... (continue reading...)

Don't Let your Biz go Flat: There's few things in life we enjoy more than a fresh fountain soda. You can argue all you want, but when the icy, fizzy blast hits your mouth, you know there's not a whole lot missing in your life. Soda... (continue reading...)

Gainesville Advertising Federation Awards: While Jon and Yeosh are usually the one’s to inform you about our happenings on this blog, intern Kyle thought he should share his recent experience. Being based in Gainesville, Florida has its perks. Year round seventy degree weather, the... (continue reading...)

Customer Service isn't dead: No matter what my crazy uncle Wally says, customer service isn't dead...yet. At the cell phone store yesterday, we were waited on hand and foot and this particluar customer service rep went out of his way to try and save... (continue reading...)

Recent Articles

Is Radio Really Effective?: According to Arbitron, radio reaches 241 million people in the US each week. That's 93% of the population twelve and older. Obviously, you don't want to reach all those people. But, by choosing the right radio stations, and the right days and times to advertise, you can really pinpoint your target market. (continue reading...)

The Truth About Audio Branding: Every business wants it, but few know how to get it. I'm talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific brand to mind. (continue reading...)

Branding -- Not just for cows anymore: What truly sets you apart from your competition? Do you even know the answer? Most business owners and managers don't, and the truth is that it's what can make or break your business. We've all heard the saying "perception is... (continue reading...)

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"The people at Push Button are super-talented, super-industrious, and have amazing physiques. I can't think of too many production houses that would work until 6 a.m. on July 4 weekend just to make a deadline. Crystal meth production houses maybe...but not music production houses. Push Button totally pushed my buttons."

- Gary Doyle, Cramer-Krasselt

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