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4 Quick Tips On Creative Brainstorming

Here at Push Button, clients come to us for new ideas for radio ads and creative brainstorming is practiced daily. Some days it’s easy and other days…not so much. It’s all about creating an atmosphere that everyone feels comfortable in and breaks them out of their traditional mindset. Here are a couple of ways to…

9 and a Half Habits of Highly Effective Radio Ads

1. Grab attention Radio ads have to start off strong to get the attention of the listener. Radio is a background medium, which means most people play it while their attention is directed somewhere else: driving, working, cleaning, etc. You can use this to your advantage (read the study about the benefits of passive advertising…

People’s brains were analyzed while they listened to radio ads. Here’s what happened.

Neurensics neuromarketing research conducted the first study in marketing history that assesses how radio ads affect the brain. Neurensics used fMRI technology to scan the brains of 25 unknowing males while they listened to radio ads (they thought they were actually participating in a study about language proficiency). Finding 1: Passive listening trumps active listening….

Focused, yet sensitive. Firm, yet encouraging.

You might think we are picking out vegetables but in reality this is the process we undergo with voice talents daily. When dealing with them, you have to know what you want, how to get it, and how to do it without sending them over the deep end. As a voice over talent, a client…

Don’t let bad situations go to waste

Developing the newest attention-grabbing campaign for your business doesn’t have to be as daunting of a task as it seems. Ever make a fool of yourself in front of someone you were trying to impress? Become humiliated in front of a large crowd? If not, you’re probably the only one. As creative professionals, we have…

A Question from a Thoughtful Admirer

We often get adoring fan mail. Sometimes they come bearing questions about audio efficacy. This is one such letter: Dear Push Button Productions, What is it that makes a radio ad successful? How can I develop content that makes people recognize and remember MY radio ads? Please help…I lay awake at night with worry that…

Keepin’ Them Happy On Hold

Why do companies advertise? According to a recent study, 93% of the average marketing/advertising budget is spent to entice potential customers to call. The mindset is this: consumer is interested, consumer calls, salesperson answers, and salesperson sells. Unfortunately this simplistic view ignores a critical step; the consumer goes on hold. Now consider this: 70% of…

Audio Logo-A-Go-Go

If you Google search, “The Value of a Logo” you will receive 767,000,000 results. Literally, millions of articles are written about the worth of a logo. However, most of these articles are based on the traditional definition of logo – a symbol or small design adopted by an organization to identify its products. While logos…

A Testimonial About Testimonials

Recently, we’ve worked on a handful of testimonial radio spots for various clients, so we thought it might be a good time to share our thoughts on the subject The Cambridge online dictionary defines a testimonial as a statement about the character or qualities of something or someone. And, chances are, whatever you’re trying to…