Archive for Radio

The “Jingle Strategy”
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What you don’t see behind the creation of every advertisement is the strategy. Good or bad, a well thought out strategy will define the success of an ad. But we don’t create just any kind of ad; we create audio. And we’re good at it, too. So we can say with certainty that our favorite…

The 9 Best Holiday Jingles of All-Time

  When you’re in the jingle-making business like us, you really appreciate the holidays because it’s the only season of the year that has it’s own never ending Pandora station. There’s radio stations that only play holiday music 24/7 for 3 months. You hear “Santa Claus is Comin’ to Town” on your parent’s record player. Jingle bells…

Is Radio Actually Effective?

According to Arbitron, radio reaches 241 million people in the US each week. That’s 93% of the population twelve and older. Obviously, you don’t want to reach all those people. But, by choosing the right radio stations, and the right days and times to advertise, you can really pinpoint your target market. Does your company…