Archive for Branding

The 9 Best Holiday Jingles of All-Time

  When you’re in the jingle-making business like us, you really appreciate the holidays because it’s the only season of the year that has it’s own never ending Pandora station. There’s radio stations that only play holiday music 24/7 for 3 months. You hear “Santa Claus is Comin’ to Town” on your parent’s record player. Jingle bells…

Building a Brand without Giving Everything Away For Free

Interested in building a brand that customers can trust, but don’t want to share too much? Here are a few tips on how to strike the right balance: • Emotional connection: don’t focus only on giving away information to your potential customers. Also give some thought to creating an emotional connection via storytelling, or perhaps…

Best Holiday Jingles

Anytime you turn on the TV this time of year you are bound to see and hear a holiday advertisement. Some of these ads are so thought out well written there is no wonder they are constantly stuck in our heads! What were some of the most memorable ads from last year’s holiday season? Check…

Does Your Brand Need A Little Oomph?

In today’s day and age brands are doing whatever it takes to stay ahead of the curve and to wipe out their competition. With numerous brands competing for the number one spot on many people’s lists, having that special something that sets them apart from their competitors is a huge deal. In fact, many studies…

The Truth About Audio Branding

Every business wants it, but few know how to get it. I’m talking about instant recognition. The kind you get when you hear a slogan, some piece of music or even see a logo that brings a specific brand to mind. For starters… While it’s obviously important that you get your message played frequently with…

Branding — Not just for cows anymore

What truly sets you apart from your competition? Do you even know the answer? Most business owners and managers don’t, and the truth is that it’s what can make or break your business. We’ve all heard the saying “perception is reality,” and that applies tenfold when you’re trying to brand your business positively. For those…

Does your brand have a voice

You are a voice expert. Since before you were born, you have been refining your ability to understand primitive vocal cues. This is not to say you are a master of speech, but instead you (like all people) develop an extreme sensitivity to the human voice. Consider the following example: You take your seat on…