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What Separates a Commercial Jingle and a Pop Song?
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The process of making a club hit and the perfect commercial jingle aren’t that different. Both require knowledge about timing and having an ear for catchiness. Both are made by professional composers and songwriters. Both are very likely to get stuck in your head for years to come. And guess what else? Barry Manilow made…

The “Jingle Strategy”
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What you don’t see behind the creation of every advertisement is the strategy. Good or bad, a well thought out strategy will define the success of an ad. But we don’t create just any kind of ad; we create audio. And we’re good at it, too. So we can say with certainty that our favorite…

10 Tips to Make Radio Advertising Work for You
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If you want to generate leads, look no further. Radio advertising is a fun and effective strategy with a lower cost per impression compared to other mediums. But likе all mаrkеting tactics, ѕuссеѕѕ or failure depends on how you use it. Here аrе 10 radio hacks tо mаkе your rаdiо more efficient: Match thе ѕtаtiоn…

Digital Radio Technology Gives Birth to High-End Radio Ads

Radio technology has come a long way and gone are the days when you needed to use FM or long aerials to catch a good signal so you can hear the broadcast clearly. Nowadays, radio stations broadcast digitally and it has increased the quality of the broadcasts. Most radio stations are now accessible via the…

Political Media Buying is on the Decrease

The Wall Street Journal reports that since 2012 network TV political advertising has decreased. A top ad tracking agency, Kantar Media, predicts that for the year 2016 the total spend will be $2.8 billion. However, this isn’t the complete picture as cable and satellite outlets are not included in this figure. The spend for this…

The Sound Heard Around the World

The Nokia ringtone. Otherwise known as the most identifiable audio brand tune on planet Earth. How did it gain so much awareness? Audrey Arbeeny, founder of New York’s audio branding firm Audiobrain, states that she has never had anyone unable to identify the Nokia ringtone. At the peak of Nokia’s popularity in the ‘90s, the…

Why Radio Advertising is Still Relevant Today

You might think that radio is a technology of the past, but if you own a business then you should seriously consider advertising on radio.  Here are some of the top reasons why this is still an excellent marketing tactic: Radio stations need you: A radio station will work with you and not against you….

Investing In Radio Advertising with a Limited Budget

Radio advertising has the power to increase profits and raise brand awareness, but for small to mid-sized companies, it can be hard to compete with the bigger fish for time on the airwaves. However, for a smart business, there is some hope. J. T. Hroncich, managing director and principal of Capitol Media Solutions, says, “Negotiation…

Building a Brand without Giving Everything Away For Free

Interested in building a brand that customers can trust, but don’t want to share too much? Here are a few tips on how to strike the right balance: • Emotional connection: don’t focus only on giving away information to your potential customers. Also give some thought to creating an emotional connection via storytelling, or perhaps…

The Siren Awards Best Radio Ad of 2016 Finalists Are Announced

Production studios, ad agencies, and radio stations are battling it out in the hopes of capturing a Gold Siren. The brands that have made it to the finals include Nandos, Sportsbet, Melbourne Symphony Orchestra, Jeep, Maltesers, and Aldi. The winner of the Gold Siren gets a trip to the Cannes Radio Lions in June, and…

Sound is language, learn to speak it!

The tune of the ice cream truck. The sound of church bells. The Apple iPhone ringtone. We hear certain sounds and associate them with brands, memories and feelings. Your brand may have a visual presence with a logo and color scheme, but does it have an equally strong audio presence? In today’s saturated market, brands…

Streaming Media May Be More Lucrative Than AM/FM Radio for Advertisers

A new study reveals that you should spend your next advertising dollars on streaming media as opposed to AM/FM radio. While traditional radio advertising still is effective it’s not optimal. Casual radio listeners switch between stations as the ads come on and are often tuned out from them. Studies estimate that as many as 70%…