The “Jingle Strategy”
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What you don’t see behind the creation of every advertisement is the strategy. Good or bad, a well thought out strategy will define the success of an ad. But we don’t create just any kind of ad; we create audio. And we’re good at it, too. So we can say with certainty that our favorite…

10 Tips to Make Radio Advertising Work for You
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If you want to generate leads, look no further. Radio advertising is a fun and effective strategy with a lower cost per impression compared to other mediums. But likе all mаrkеting tactics, ѕuссеѕѕ or failure depends on how you use it. Here аrе 10 radio hacks tо mаkе your rаdiо more efficient: Match thе ѕtаtiоn…

9 and a Half Habits of Highly Effective Radio Ads

1. Grab attention Radio ads have to start off strong to get the attention of the listener. Radio is a background medium, which means most people play it while their attention is directed somewhere else: driving, working, cleaning, etc. You can use this to your advantage (read the study about the benefits of passive advertising…

People’s brains were analyzed while they listened to radio ads. Here’s what happened.

Neurensics neuromarketing research conducted the first study in marketing history that assesses how radio ads affect the brain. Neurensics used fMRI technology to scan the brains of 25 unknowing males while they listened to radio ads (they thought they were actually participating in a study about language proficiency). Finding 1: Passive listening trumps active listening….

The 9 Best Holiday Jingles of All-Time

  When you’re in the jingle-making business like us, you really appreciate the holidays because it’s the only season of the year that has it’s own never ending Pandora station. There’s radio stations that only play holiday music 24/7 for 3 months. You hear “Santa Claus is Comin’ to Town” on your parent’s record player. Jingle bells…

Digital Radio Technology Gives Birth to High-End Radio Ads

Radio technology has come a long way and gone are the days when you needed to use FM or long aerials to catch a good signal so you can hear the broadcast clearly. Nowadays, radio stations broadcast digitally and it has increased the quality of the broadcasts. Most radio stations are now accessible via the…

Political Media Buying is on the Decrease

The Wall Street Journal reports that since 2012 network TV political advertising has decreased. A top ad tracking agency, Kantar Media, predicts that for the year 2016 the total spend will be $2.8 billion. However, this isn’t the complete picture as cable and satellite outlets are not included in this figure. The spend for this…

The Sound Heard Around the World

The Nokia ringtone. Otherwise known as the most identifiable audio brand tune on planet Earth. How did it gain so much awareness? Audrey Arbeeny, founder of New York’s audio branding firm Audiobrain, states that she has never had anyone unable to identify the Nokia ringtone. At the peak of Nokia’s popularity in the ‘90s, the…

Why Radio Advertising is Still Relevant Today

You might think that radio is a technology of the past, but if you own a business then you should seriously consider advertising on radio.  Here are some of the top reasons why this is still an excellent marketing tactic: Radio stations need you: A radio station will work with you and not against you….

Investing In Radio Advertising with a Limited Budget

Radio advertising has the power to increase profits and raise brand awareness, but for small to mid-sized companies, it can be hard to compete with the bigger fish for time on the airwaves. However, for a smart business, there is some hope. J. T. Hroncich, managing director and principal of Capitol Media Solutions, says, “Negotiation…

Building a Brand without Giving Everything Away For Free

Interested in building a brand that customers can trust, but don’t want to share too much? Here are a few tips on how to strike the right balance: • Emotional connection: don’t focus only on giving away information to your potential customers. Also give some thought to creating an emotional connection via storytelling, or perhaps…

The Siren Awards Best Radio Ad of 2016 Finalists Are Announced

Production studios, ad agencies, and radio stations are battling it out in the hopes of capturing a Gold Siren. The brands that have made it to the finals include Nandos, Sportsbet, Melbourne Symphony Orchestra, Jeep, Maltesers, and Aldi. The winner of the Gold Siren gets a trip to the Cannes Radio Lions in June, and…